Rituals carried
across centuries
Cold-pressed oils, slow-distilled herbs, formulations rooted in centuries of Ayurvedic practice — handcrafted in small batches for the modern home.
Four commitments,
held without compromise.
Ayurveda is not a marketing word. It is a method, a discipline, a relationship with plants and time. These are the four principles that decide what we will, and will not, put our name on.
Single-origin botanicals
Every ingredient is traceable to its farm. We work directly with cultivators in Tamil Nadu, Kerala, and the Himalayan foothills — never through middlemen, never through mystery.
Traditional preparation
Cold-pressed. Sun-cured. Slow-distilled across days, sometimes weeks. We hold to the methods recorded in classical Ayurvedic texts because shortcuts produce different molecules.
Honest formulations
No silicones, no synthetic fragrance, no fillers, no claims we cannot prove. The label tells you everything that is in the bottle, in the order it appears, in plain English.
Made by hand
Small batches, mixed by hand, poured by hand, labelled by hand. Every bottle is checked by a real person before it leaves the workshop.
Begin where the
body asks first.
The formulas
our shelf returns to.
TraditionA small workshop
in the south of India.
Nanic began the way most things worth doing begin — quietly, in a kitchen, with a grandmother’s recipe written on the back of a temple calendar. We were trying to make one good hair oil. The kind that smelled the way it did when we were children.
Eight years later we are still making formulas — soaps, hair cleansers, the Kumkumadi serum. The workshop is larger. The recipes are the same. The hands have changed, but the patience has not.
“We are not making products. We are keeping a method alive.”
Three quiet steps,
repeated until they become you.
Ayurveda is less a list of products and more a sequence of small attentions. This is the shape of a complete daily ritual — slow enough to feel, simple enough to keep.
Begin with warm water
A gentle cleanse with our Aloe Vera or Bhringaraj cleanser. No stripping, no squeak — just hair and skin returned to their resting state.
A few drops of serum
Two or three drops of Kumkumadi pressed between the palms, then patted onto cleansed skin. Allow a minute for it to settle in.
Let the formulas work
Twenty minutes for the skin. An hour for the hair. The plants are doing the work — your part is to give them time.
“I have used Ayurvedic oils my whole life and most are theatre. Nanic is the first brand in years where I can smell the herbs, feel the difference on the third day, and see it on the third week.
Vogue India
"A quiet revolution in Ayurveda."
The Hindu
"Made the way grandmothers made it."
Forbes
"Slow craft at scale."
Conde Nast
"Restraint is the new luxury."
Femina
"The serum that earned its cult."
One letter, twice a month.
No sales, only seasons.
We write about the rituals that shift with the season — what to do when the air turns dry, what the body asks for in monsoon, when to rest, when to reset. Subscribe to read along.